Friday 9 February 2018

Microsoft Says It’s True: Cat Videos Distract Workers | Latest News

Economists have been confused in recent years with the so- "Productivity paradox", the fact that the digital revolution of the last four decades has not produced a large increase in production per worker, as was the case with previous technological upheavals. Many developed economies have actually experienced stagnation or declining productivity.

Microsoft Corp. reinforces one theory of this disconnection. According to a survey of 20,000 European workers released Monday, Microsoft, which has become one of the most profitable companies in the world through office product marketing software, recognizes that new digital technologies can sometimes lead to increased employee involvement in their work.

Microsoft-based Redmond, Washington, is acceding to the growing number of Silicon Valley companies and businesses that are beginning to question the social benefits of the technology they once backed. Facebook Inc. in December, warned that her social network could in some cases cause psychological harm.

Microsoft identifies a few instances where technology can be a barrier to productivity, including: workers who are too distracted by a constant tide of emails, Slack News, Trello Alerts, Texts, Tweets - not to mention viral cat videos - focus for lasting periods; workers who are not properly trained in the efficient use of new technology; tech, which is not sufficiently supported by businesses, forcing workers to waste time because "computers are on the ground" and workers who suffer from burns because they feel inclined to work with mobile devices and homework - --clock.


Of course, Microsoft does not say that technology dampens productivity in all cases. Instead, it is said that the impact of technology depends heavily on the business culture. Those who have "strong digital culture" have seen productivity gains from technology, while those called "weak digital culture" by Microsoft have not done so.

Microsoft-defined companies with a strong digital culture, such as those in which employees were properly trained in new technologies, access to information, managers who supported the introduction of new technologies, and where managers informed employees about how technology is involved in society strategic vision.

In such businesses, about 22 percent of employees said they felt highly productive and only about 5 percent said they were unproductive, compared with only 12 percent saying they were highly productive and 21 percent felt unproductive in companies, which have a weak digital culture. Authors of the study said that even 22 percent of reported high productivity "suggests that there is more work to be done to help each employee do the best work."

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